Pricing, fuel, and customer win-back for auto transport brokers.
The load-sharing math brokers get wrong: how to calculate the fuel surcharge for one vehicle when a carrier hauls nine or ten at once. A worked example.
How to set a target margin on a lane, why a roughly 35 percent spread is a useful starting point, and when to hold it loosely. From a broker's real book.
The four-step method a working broker uses to price a lane: real load math, regional diesel, margin targeting, and validating a quote so it holds up.
A practical playbook for auto transport brokers to reactivate past customers, re-quote old lanes at today's rates, and recover revenue you already earned.
Diesel is the biggest variable cost in auto transport. Here is how fuel moves lane rates, why regional diesel matters, and how to re-quote an old lane accurately.
Should an auto transport broker build a re-quoting tool in a spreadsheet or buy one? An honest look at the tradeoffs, the hidden costs, and what actually matters.